Director, Analytics
New
J
JobgetherMarketing analytics
Based in the United StatesFull-TimeDirector
Salary135,000 - 180,000 USD per year
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Job Details
- Experience
- At least 7 years of experience in data analytics
- Required Skills
- TableauMicrosoft ExcelA/B testingData analytics
Requirements
- Hold a university degree.
- Have at least 7 years of data analytics experience in advertising, management consulting, marketing, digital consulting, or a related field.
- Have leadership experience managing client relationships and directing analytics initiatives across multiple accounts.
- Understand media metrics, campaign performance evaluation, and marketing effectiveness measurement.
- Have experience with attribution modeling and interpreting Marketing Mix Modeling (MMM) results.
- Have expertise designing and executing A/B tests, multivariate experiments, geo-lift tests, incrementality studies, and other test-and-learn methodologies.
- Be able to identify business challenges and develop analytics-led strategies to improve marketing performance and business outcomes.
- Have communication, presentation, and storytelling skills to turn complex business questions into clear recommendations.
- Have experience coaching and developing colleagues.
- Be proficient with Excel, Tableau, and Power BI; SQL experience is an advantage.
- Have strong organizational skills, attention to detail, and the ability to prioritize competing demands.
Responsibilities
- Develop measurement frameworks and reporting roadmaps based on client business objectives, strategic priorities, competitive positioning, and challenges.
- Lead analytics strategy across key accounts and align measurement initiatives with client goals.
- Oversee dashboards, campaign performance reports, and measurement solutions, including brand health analysis, incrementality studies, and A/B testing.
- Translate analytical findings into actionable recommendations and strategic perspectives for marketing and business decisions.
- Prepare and deliver executive-level presentations, analytical reports, and recommendations to clients.
- Manage client relationships and analytics workstreams across multiple accounts, ensuring accurate and timely deliverables.
- Lead, mentor, and develop analysts and managers through technical guidance, coaching, and feedback.
- Collaborate with data engineering, business intelligence, and marketing science teams to improve data infrastructure, workflows, and reporting.
- Partner with media planning and investment teams on annual budgets, media planning, and campaign optimization.
- Identify improvements to analytical processes, reporting efficiency, and measurement methodologies.
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