VIP CRM Team Lead
New
J
JobgetherIGaming
IrelandFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Intermediate English communication skills, both written and spoken.
- Experience
- 2–3+ years of CRM experience within the iGaming industry
- Required Skills
- CRM
Requirements
- Have 2–3+ years of CRM experience within the iGaming industry.
- Understand customer lifecycle management.
- Have previous experience leading or managing a CRM team or closely related function.
- Know lifecycle communication, customer segmentation, retention strategies, and promotional mechanics.
- Have experience with CRM and financial performance metrics and using data to inform commercial decisions.
- Be able to create, assess, and optimize promotional plans based on performance data and customer behavior.
- Understand how CRM activities influence customer engagement, retention, revenue, and product metrics.
- Have hands-on experience with CRM platforms and established CRM processes.
- Be able to identify process gaps, recommend practical improvements, and drive implementation through to completion.
- Have experience collaborating cross-functionally with Product and other business teams.
- Demonstrate analytical thinking, commercial awareness, ownership, and problem-solving skills.
- Have intermediate written and spoken English.
- Experience with VIP audiences, deeper segmentation, personalized communication, and high-value customer strategies is an advantage.
Responsibilities
- Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and execution.
- Support team development and performance.
- Build and optimize the VIP customer lifecycle across communication, promotions, reactivation, and pre-VIP engagement.
- Develop promotional plans, coordinate execution, and align campaigns with customer segments and business objectives.
- Define and refine VIP segmentation strategies for different player groups and levels of customer value.
- Monitor CRM and financial performance metrics weekly and monthly to determine which initiatives to scale, adjust, or discontinue.
- Review CRM processes and team workflows, identify gaps, and implement improvements.
- Coordinate CRM initiatives with Product, VIP Support, Content, Casino, and other relevant teams.
- Monitor competitors and market developments and recommend CRM strategies, VIP initiatives, and growth opportunities.
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