German-speaking Performance Marketing Lead

Location: Remote, EuropeFull-TimeLead

Salary not disclosed

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Job Details

Bring several years of experience owning paid budgets, including budgets of €1M+ a year, while remaining hands-on in accounts.
Demonstrate B2B lead-generation experience on search, including work with low conversion volumes, long sales cycles, and lead-quality optimization.
Show experience across a range of budget sizes, from a few thousand per month to six figures per month.
Demonstrate the ability to make small budgets work through targeting and prioritization rather than relying on automated bidding.
Have deep expertise in Google Ads and Microsoft Ads and strong experience with LinkedIn Ads.
Be comfortable with GA4, Google Tag Manager, offline conversion imports, and CRM integration.
Have German proficiency at C1 level or native fluency, sufficient to write German ad copy.
Be fluent in English.
Use AI tools in day-to-day work; Claude experience is specifically mentioned.
Experience with ChatGPT ads is a bonus.

Own paid performance strategy and standards across the portfolio.
Run the most valuable accounts hands-on across Google Ads, Microsoft Ads, LinkedIn, and other platforms, including ad copy and landing page testing.
Set targets for PPC freelancers, review accounts, approve budgets, run regular syncs, and challenge their decisions.
Advise brands on strategy and budget allocation, manage expectations, and explain when a channel or budget will not deliver.
Take over newly acquired brands’ paid setups, including audits, tracking checks, and handovers.
Build systems, documentation, and reporting to scale performance across brands and freelancers.
Partner with data analytics on tracking, attribution, and CRM data flows into ad platforms.
Support the M&A team with due diligence for paid-heavy acquisition targets.
Stay aligned with the SEO Team Lead on campaigns and strategies.

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