Patient Marketing Manager

New

JobgetherHealthcare marketing

The position can be performed remotely within the United States.Full-TimeManager

Salary115,000 - 140,000 USD per year

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Job Details

Experience: 4–7 years of progressive marketing experience, including required business-to-consumer (B2C) or direct-to-consumer marketing experience.
Required Skills: SalesforceA/B testingHubSpot

Hold a bachelor’s degree in Marketing, Communications, Business, or a related field, or have equivalent practical experience.
Have 4–7 years of progressive marketing experience, including B2C or direct-to-consumer marketing.
Provide a portfolio demonstrating independent writing of relevant marketing content, such as emails, SMS campaigns, landing pages, brochures, or scripts.
Have hands-on experience developing and deploying lifecycle campaigns using marketing automation platforms such as Braze, Salesforce Marketing Cloud, or HubSpot.
Have experience with segmentation, personalization, and A/B testing.
Have experience planning and executing multichannel campaigns across email, SMS, direct mail, print, and digital channels.
Have working knowledge of CRM platforms, preferably Salesforce, and the ability to interpret campaign performance data.
Be familiar with healthcare communication, privacy, and consent requirements, including HIPAA, TCPA, and CAN-SPAM, or be willing to learn and work with compliance partners.
Have strong project management and organizational skills to manage competing priorities and deliver campaigns on schedule.
Have experience using AI tools, including large language models, for content generation, marketing workflows, or data analysis.
Be able to collaborate with marketing, enrollment, clinical, and operations teams.
Basic HTML knowledge is a plus.

Develop ideas for reaching prospective patients, explaining care services, improving engagement, and increasing enrollment.
Build and deploy coordinated campaigns across email, SMS, brochures, print collateral, direct mail, digital channels, and out-of-home placements where appropriate.
Write patient- and provider-facing emails, text messages, landing pages, brochures, scripts, and other enrollment collateral.
Partner with enrollment colleagues to provide messaging, campaign materials, and resources for daily outreach.
Own the patient marketing calendar and coordinate communication scheduling, production, and deployment.
Use marketing automation platforms and CRM tools to build targeted, segmented, personalized communications.
Design and run A/B tests, analyze campaign performance, monitor engagement and conversion metrics, and apply findings to improve enrollment outcomes.
Use data to tailor messaging to stages of the prospective patient journey and identify opportunities to improve enrollment.
Ensure patient communications follow applicable consent and healthcare communication requirements, including HIPAA, TCPA, and CAN-SPAM, in collaboration with internal stakeholders.
Establish repeatable campaign workflows, manage multiple workstreams, and deliver work on schedule.

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