Senior Marketing Manager, International Resuscitation
New
J
JobgetherHealthcare education
This is a remote position ... based in the United States.Full-TimeManager
Salary$100,000–$110,000 per year, depending on experience; geographic differentials may apply.
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Job Details
- Languages
- Fluency in a language in addition to English is preferred.
- Experience
- At least five years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation; eight years of experience is preferred.
- Required Skills
- SalesforceHubSpotMarket Research
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
- At least five years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation; eight years is preferred.
- Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.
- Experience developing integrated marketing strategies that drive product adoption and revenue growth.
- Experience leading product or program launches across multiple international or culturally diverse markets.
- Ability to collaborate with sales teams and develop sales enablement and channel marketing programs.
- Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
- Ability to lead cross-functional initiatives, manage stakeholders, and communicate across international markets.
- Communication, presentation, project management, and strategic planning skills.
- Ability to translate market research, customer insights, and performance data into business strategies.
- Willingness and ability to travel internationally up to 20%, including overnight travel.
Responsibilities
- Develop and execute global marketing strategies for the international resuscitation portfolio, translating business, product, and revenue objectives into regional plans.
- Lead customer and market research, segmentation, competitive analysis, and market-entry planning.
- Guide product positioning, value propositions, messaging, and pricing recommendations using customer, market, and competitive insights.
- Lead go-to-market strategies and launch plans for new products, programs, and portfolio enhancements.
- Coordinate product launches across international regions and with sales, product development, communications, business development, external partners, and conference teams.
- Develop integrated marketing campaigns and lead digital initiatives across webinars, email, social media, digital advertising, and marketing automation platforms.
- Create messaging, presentations, campaign materials, sales tools, and customer-facing content for sales teams, distributors, and channel partners.
- Coordinate content localization and medical, legal, regulatory, and language reviews.
- Represent international customer and market needs in product development discussions and communicate portfolio priorities, launch plans, insights, and results.
- Lead and develop assigned employees, and oversee agency and vendor partners.
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