Principal Product Marketing Manager
New
B
BizeeSaaS and business formation
Workable workplace: remote; Workable locations: Houston, Texas, United StatesFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- 8+ years of product marketing experience
- Required Skills
- Cross-functional Team LeadershipTeam management
Requirements
- Bring 8+ years of product marketing experience.
- Have experience in a subscription, SaaS, or platform business with a complex product portfolio; this is preferred.
- Have experience building or scaling a product marketing function from an early stage.
- Bring deep experience driving pricing and packaging strategy, including research design and packaging structure decisions.
- Demonstrate impact on subscription retention, attach, and conversion through messaging, positioning, and product education.
- Have strong cross-functional partnership experience with Growth, Product, Partnerships, Sales, and Customer Success teams.
- Have management experience and readiness to build and lead a product marketing team.
Responsibilities
- Define Bizee’s foundational product messaging, positioning, and value proposition.
- Audit the product portfolio and determine product positioning and marketing priorities based on revenue and business impact.
- Lead pricing and packaging research, recommendations, and execution across formation, subscription, and add-on products.
- Drive subscription and add-on product marketing through messaging, positioning, and product education.
- Optimize funnel messaging and positioning with Growth, using audits and performance data to prioritize opportunities.
- Lead third-party partner marketing execution for co-branded landing pages, emails, and in-app surfaces with Partnerships.
- Equip Sales and Customer Success with messaging, collateral, and training.
- Lead cross-functional go-to-market for new packages, pricing changes, product repositioning, and audience expansion.
- Conduct customer, market, and competitive research and represent the voice of the customer in product and marketing decisions.
- Define launch objectives, KPIs, and measurement frameworks for product marketing initiatives.
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