Product Marketing Manager
S
SecurlyK-12 EdTech
The role is fully remote. Candidates must currently reside in the United States.Full-TimeManager
SalaryUp to $100,000 base salary
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Job Details
- Experience
- 2+ years of B2B SaaS product marketing experience
- Required Skills
- Cross-functional Team Leadership
Requirements
- Have 2+ years of B2B SaaS product marketing experience.
- Have experience launching software products or meaningful product features.
- Demonstrate a track record of positioning, messaging, and enablement that revenue teams use.
- Have experience partnering closely with Product Management and Sales.
- Have experience using customer research and market insight to influence decisions.
- Bring EdTech or K-12 experience as a helpful, but not required, qualification.
- Demonstrate clear writing and the ability to simplify complex ideas.
- Use AI and modern tools while maintaining judgment and quality.
Responsibilities
- Own product marketing strategy for Pass, Flex, and Classroom.
- Plan and execute go-to-market efforts for new products, features, and releases.
- Develop differentiated positioning and messaging for school administrators and education leaders.
- Create sales enablement that helps Sales and Customer Success communicate value, differentiate Securly, and win.
- Gather customer insight, conduct win-loss research, and develop competitive intelligence to inform marketing and product decisions.
- Build repeatable launch and enablement processes with Demand Generation.
- Partner with Product, Sales, Customer Success, Marketing, Creative, Demand Generation, and executive leadership.
- Use customer research and market intelligence to influence roadmap discussions.
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