Marketing Operations Analyst
New
D
Dodge Construction NetworkConstruction data
This is a remote, home-office based role and candidates located in the continental United States will be considered, Preference for the Eastern Time zone; candidates in other time zones willing to work Eastern time zone hours would also be consideredFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years in marketing operations, marketing technology, or related roles
- Required Skills
- SalesforceWordPress
Requirements
- Have 4+ years of experience in marketing operations, marketing technology, or related roles.
- Have a bachelor’s degree in a related field or equivalent education and work experience.
- Bring hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking.
- Bring hands-on experience with WordPress for website updates, plugin management, and performance optimization.
- Demonstrate proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
- Be familiar with tagging, tracking, UTM frameworks, Google Tag Manager, and GA4.
- Have experience supporting lead routing and scoring, lifecycle management, attribution modeling, and campaign analytics.
- Have technical aptitude and project management skills to translate marketing needs into system solutions.
- Be able to partner cross-functionally, communicate clearly, and train others on tool usage.
Responsibilities
- Partner with marketing and sales stakeholders to maintain clean data, accurate tracking, and alignment across systems.
- Build dashboards and reporting for marketing analytics, ensuring data integrity and visibility across platforms.
- Develop and document processes, workflows, and governance standards for campaign execution and lead management.
- Collaborate with demand generation and lifecycle teams on lead routing, segmentation, scoring models, and A/B testing.
- Monitor platform performance, system errors, and integration gaps; own troubleshooting and quality assurance.
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