CRM & Lifecycle Manager
New
P
Pet Media GroupPet marketplaces
Spain, within European time zonesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluent English, written to a standard that needs no editing before it reaches a customer.
- Experience
- 4 or more years in CRM or lifecycle marketing
- Required Skills
- A/B testingCRM
Requirements
- Have 4 or more years of experience in CRM or lifecycle marketing, preferably in-house.
- Have personally built campaigns that moved a measurable metric.
- Have hands-on experience with Customer.io or a comparable platform such as Braze, Iterable or Klaviyo.
- Be comfortable with segmentation logic, events, attributes and branching journeys.
- Set up tests properly, critically interpret results and sanity-check data.
- Use AI tools such as Claude or ChatGPT daily for research, analysis, segmentation, copy, personalization, testing, QA, localization or workflow automation.
- Be able to own CRM as a team of one, including briefing and managing agencies and freelancers.
- Have fluent English writing skills suitable for customer-facing content without editing.
Responsibilities
- Design lifecycle journeys for buyers and breeders across email, push, in-app and SMS.
- Analyze behavioral data to identify opportunities and create relevant customer experiences.
- Turn manual CRM processes into automated workflows.
- Experiment with AI-enabled personalization, content and segmentation, measure results, and take successful approaches into production.
- Build reusable customer journeys and processes for new markets.
- Partner with product, data, engineering and marketing on customer experience and supporting infrastructure.
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