Lifecycle Marketing Manager (CRM & In-App)
V
VoicemodGaming software
Location: Spain; Workplace: Remote, Most of our jobs require people to be based in a country within a ±2 hour range from Central European Time (CET/CEST).Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- A minimum of B2 level in English is required for this position.
- Experience
- 4+ years in lifecycle or CRM marketing
- Required Skills
- A/B testingLooker
Requirements
- Have 4+ years of experience in lifecycle or CRM marketing.
- Have experience designing end-to-end user journeys, from first open through win-back.
- Have hands-on experience building and running lifecycle programs on a customer engagement platform with email and in-app messaging.
- Bring strong segmentation skills, including working with cohorts, triggers, and user states.
- Be comfortable using product analytics and BI dashboards to build audiences, interpret results, and identify insights.
- Have experience designing and interpreting A/B tests.
- Have experience managing multiple stakeholders, launches, and deadlines.
- Have basic HTML/CSS skills for email and in-app templates.
- QA sends end-to-end, including audiences, triggers, rendering, and tracking.
- Have proficient English at a minimum B2 level.
Responsibilities
- Partner with the Desktop, Mobile, and Devices teams to translate their needs into lifecycle programs.
- Own in-app and email communications for onboarding, monetization, retention, win-back, and feature launches.
- Build, launch, and optimize journeys and campaigns in a customer engagement platform.
- Define audience segmentation and personalization based on user behavior, lifecycle stage, and subscription status.
- Maintain a lifecycle journey map across products and identify opportunities to support activation, conversion, and retention.
- Adapt Product Marketing messaging for each audience, lifecycle stage, and channel with Copywriting and Design.
- Coordinate communications across products and maintain a single source of truth for active communications.
- Partner with Product and Engineering on hard-coded in-app surfaces and consistent delivery and tracking.
- Run A/B tests, measure results in product analytics and BI tools, and apply findings to future campaigns.
- Report lifecycle KPIs and maintain QA standards, naming conventions, templates, and flow documentation.
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