Paid Media Manager
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This role is remote-first, so it can be executed from anywhere in NA and EU.Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Proven track record of scaling paid programs profitably across Google, Meta, LinkedIn, and other channels.
- Hands-on experience personally building and optimizing campaigns on paid platforms.
- Strong understanding of attribution, tracking, and LTV-versus-CAC analysis.
- Experience running creative tests and collaborating with creative teams on ads.
- Experience aligning campaigns to full-funnel journeys across self-serve and sales-led motions.
- Ability to write high-intent copy and brief creative.
- Ability to build systems from the ground up in a scrappy, high-ownership environment.
- Experience marketing to technical audiences, such as developers, APIs, or infrastructure, is a bonus.
- Experience standing up reporting systems or collaborating with data or BI teams is a bonus.
Responsibilities
- Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments.
- Build scalable paid acquisition systems focused on CAC, payback, and pipeline and conversion quality.
- Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels.
- Partner with creative teams on ad concepts and run a high-velocity creative testing program.
- Align full-funnel journeys with landing-page, lifecycle, and sales teams.
- Run A/B tests, analyze performance, iterate quickly, and document learnings.
- Instrument tracking, attribution, and reporting to measure paid impact end-to-end.
- Increase experimentation velocity and platform diversity to uncover growth opportunities.
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