Paid Social Lead
New
J
JobgetherPerformance marketing
Our partner is looking for a Paid Social Lead based in Canada.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- At least 6 years of experience in paid social performance marketing
- Required Skills
- Microsoft ExcelA/B testing
Requirements
- At least 6 years of experience in paid social performance marketing in a data-driven environment.
- Strong expertise in paid social advertising platforms, particularly Meta.
- Familiarity with TikTok, YouTube, and other relevant advertising channels.
- Experience in affiliate marketing, lead generation, or comparable performance-based marketing models.
- Experience developing and executing strategies that deliver measurable revenue and profitability outcomes.
- Proven experience building, leading, and developing marketing teams.
- Strong quantitative and analytical skills, including interpreting campaign data and translating insights into decisions.
- Proficiency with advertising technologies, campaign management platforms, and performance measurement tools.
- Hands-on experience with A/B testing, conversion rate optimization, and experimentation.
- Proficiency in Microsoft Excel and confidence working with performance data and reporting.
Responsibilities
- Develop and refine the paid social marketing roadmap to support growth, revenue, and profitability objectives.
- Recruit, develop, and manage paid social marketers, setting performance expectations and providing feedback and career development support.
- Oversee campaign launches, monitoring, testing, and optimization across Meta, TikTok, YouTube, and other relevant platforms.
- Guide campaign investments and performance goals to deliver commercial results across products and business categories.
- Research competitors and markets to identify product, service, and affiliate marketing opportunities.
- Build workflows, playbooks, and training resources to improve team consistency and performance.
- Manage affiliate partnerships, align on commercial objectives, and identify ways to improve collaboration and results.
- Work with internal stakeholders to define tracking, analytics, reporting, and automation requirements.
- Partner with digital experience teams on A/B testing and iterative improvements to user journeys and conversion rates.
- Report campaign results, strategic priorities, progress, and growth opportunities to leadership.
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