Funnel Conversion (CRO) Lead
New
A
AIOSHealthcare, ecommerce
Location: Remote
Secondary Locations: Netherlands, Israel, Canada, US, Berlin, UK, Brazil, Spain
Workplace: Remote, Work mostly async in the timezone of your choice, as long as you’re around until midday Pacific Time most weekdays.Full-TimeLead
Salary$150k-$300k/yr (including equity)
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Job Details
- Experience
- You've spent 4+ years running a high volume (>hundreds) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
- Required Skills
- A/B testing
Requirements
- Have 4+ years of experience running a high volume (hundreds or more) of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
- Have personally owned end-to-end testing, from ideation and setup through QA and readouts.
- Understand the ad-to-landing-page handoff and how funnel conversion interacts with paid efficiency, including CPL, CAC, quality score, and landing-page experience.
- Be comfortable analyzing data, metrics, segments, and user behavior.
- Understand consumer experience and be able to assess whether a flow feels confusing, slow, or effective.
- Be comfortable with design principles and wireframing, and able to work closely with design.
- Be sufficiently technical that code does not pose a barrier to turning ideas into pixels.
- Be available until midday Pacific Time most weekdays.
- Be prepared to work long days and regularly work weekends; the stated default workweek is 50–60 hours.
Responsibilities
- Own end-to-end website conversion from Meta ads in a specific country, including the country's landing pages, quiz, and checkout.
- Research target customers and understand why they convert or do not convert in the country's GLP-1 market.
- Generate and prioritize experiment ideas using customer insights, session data, market research, and funnel performance.
- Write precise hypotheses and design experiments to produce clear, useful results.
- Ship tests rapidly and to a high standard by leading a product squad of one engineer and one designer.
- Measure key metrics, analyze segments and behavior, and use results to guide future testing.
- Improve the testing and analytics tooling used in the role.
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