Paid Social Manager (Account Strategist, Paid Social)
D
DirectiveDigital Marketing Agency
Remote - CanadaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2+ years experience
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 2+ years experience working at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform (conversation ads, document ads, CTV)
- Proficiency in using advertising platforms and tools (LinkedIn Campaign Manager, Zoominfo, 6Sense)
- Strong understanding of Paid principles (keyword research, ad copywriting, bid management, campaign optimization)
- Ability to analyze campaign performance data using tools (Google Analytics, GA4, Excel)
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
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