- Partner with the Desktop, Mobile, and Devices teams to translate their needs into lifecycle programs.
- Own in-app and email communications for onboarding, monetization, retention, win-back, and feature launches.
- Build, launch, and optimize journeys and campaigns in a customer engagement platform.
- Define audience segmentation and personalization based on user behavior, lifecycle stage, and subscription status.
- Maintain a lifecycle journey map across products and identify opportunities to support activation, conversion, and retention.
- Adapt Product Marketing messaging for each audience, lifecycle stage, and channel with Copywriting and Design.
- Coordinate communications across products and maintain a single source of truth for active communications.
- Partner with Product and Engineering on hard-coded in-app surfaces and consistent delivery and tracking.
- Run A/B tests, measure results in product analytics and BI tools, and apply findings to future campaigns.
- Report lifecycle KPIs and maintain QA standards, naming conventions, templates, and flow documentation.
A/B testingLooker