Director, Digital Marketing Strategist
New
P
Praxis Precision MedicinesBiopharmaceuticals
Source API remote eligibility restrictions: United StatesFull-TimeDirector
Salary$190,000—$235,000 USD
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Job Details
- Required Skills
- CRMData analytics
Requirements
- Bachelor’s degree required.
- Advanced degree in marketing, business, technology, or a related field is a plus.
- Significant experience leading digital marketing strategy in pharmaceutical, biotechnology, healthcare, or another highly regulated environment.
- CNS, rare disease, and large-market experience strongly preferred.
- Experience developing portfolio-level digital strategies and translating them into channel roadmaps, investment priorities, and execution plans.
- Deep understanding of websites, digital media, CRM, marketing technology, data, analytics, and agency models.
- Experience partnering with business, technology, commercial operations, and external agency teams on complex digital initiatives.
- Strategic and operational leadership skills, including capability building and near-term execution.
- Ability to lead through influence, align senior stakeholders, and create clarity across complex cross-functional environments.
- Strong commercial judgment and customer orientation.
- Ability to build processes, capabilities, and teams in a rapidly evolving environment.
Responsibilities
- Lead the portfolio digital marketing strategy and channel roadmap across DEE and Movement Disorder.
- Partner with functional marketing leaders to translate brand strategy into digital priorities.
- Establish the portfolio digital operating model, including ownership, decision rights, ways of working, and standards.
- Drive cross-functional prioritization and execution across commercial strategy and digital product, platform, data, technology, and activation teams.
- Coordinate with Commercial Excellence Engineers, Digital/IT, and agency partners on digital execution and technical delivery.
- Define and advance the digital capability roadmap, including personalization, measurement, CRM, marketing technology, and data utilization.
- Establish digital marketing objectives, KPIs, and actionable performance insights.
- Build scalable standards and best practices across brands and audiences.
- Lead through influence to align stakeholders and clarify complex decisions.
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