Senior Manager, Commercial Strategy
Job Details
- Experience
- 7+ years of relevant experience in professional sports, entertainment, live events, or a related commercial environment.
Requirements
- Bachelor's degree required.
- 7+ years of relevant experience in professional sports, entertainment, live events, or a related commercial environment.
- Strong expertise in professional sports ticketing, sponsorship, revenue strategy, or commercial operations.
- Deep expertise in at least one of ticketing or sponsorship.
- Experience developing sales strategies, evaluating pipelines, establishing KPIs, and measuring performance against revenue goals.
- Strong analytical capabilities and experience working with commercial data, dashboards, forecasts, KPIs, and performance reporting.
- Ability to translate complex data into clear recommendations for senior leaders.
- Experience partnering with senior business and commercial leaders.
- Ability to build trusted relationships and influence leaders without direct authority.
- Ability to operate as both a strategic advisor and hands-on problem solver.
- Strong organizational skills and ability to manage priorities across multiple teams and workstreams.
- Preferred: experience with ticketing platforms, CRM systems, sponsorship pipeline tools, and commercial reporting systems.
- Preferred: experience developing dashboards, benchmarks, forecasts, or performance reporting for senior leadership.
Responsibilities
- Advise teams on ticketing strategies covering pricing, inventory, sales sequencing, lead generation, retention, renewals, and customer acquisition.
- Analyze ticket sales, attendance, gate receipts, pipelines, and other commercial data to identify performance gaps and recommend actions.
- Establish ticketing KPIs and benchmarks and lead team strategy deep dives with action plans and progress tracking.
- Advise teams on local sponsorship strategies, including packaging, inventory, pricing, positioning, category strategy, prospecting, and pipeline development.
- Monitor sponsorship performance and help teams improve prospecting, conversion, and sales effectiveness.
- Own League-wide commercial performance reporting and develop benchmarks and comparative insights for ticketing and sponsorship.
- Translate performance data into recommendations and contribute to scorecards, dashboards, gate receipts reporting, and other performance tools.
- Partner with team leaders to diagnose commercial challenges, set priorities, and provide hands-on support during sales launches, renewal campaigns, and sponsorship initiatives.
- Develop League-wide working groups, best-practice resources, templates, and training for ticketing and sponsorship teams.