Senior Product Manager, Digital Strategy
New
Remote within the United States.ContractSenior
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in digital strategy, customer journey optimization, product management, or conversion-focused roles.
- Required Skills
- Product ManagementStakeholder management
Requirements
- 10+ years of experience in digital strategy, customer journey optimization, product management, or conversion-focused roles.
- Experience developing digital acquisition roadmaps and guiding initiatives from strategy through execution.
- Ability to write detailed functional requirements for engineering teams.
- Hands-on experience analyzing conversion funnels, customer journeys, and digital performance data.
- Experience creating operating models, intake processes, or prioritization frameworks for teams managing competing demands.
- Ability to communicate strategic recommendations clearly to executive audiences.
- Experience collaborating in detailed working sessions with engineering, analytics, IT, and business stakeholders.
- Strong analytical, organizational, communication, and stakeholder-management skills.
- Preferred: experience with membership, subscription, or recurring-enrollment acquisition models.
- Preferred: experience in nonprofit, federated, or franchise environments.
- Preferred: experience with youth or family audiences and privacy considerations related to minors.
Responsibilities
- Develop and manage digital acquisition strategies and roadmaps aligned with measurable business objectives.
- Translate customer, business, and technical needs into actionable functional requirements.
- Partner with engineering teams to validate requirements, resolve questions, and support implementation.
- Analyze conversion funnels and customer journeys to identify performance gaps and opportunities.
- Collaborate with analytics teams to define success metrics, evaluate results, and inform decisions.
- Facilitate working sessions across business, product, analytics, engineering, and IT teams.
- Present strategic recommendations, progress updates, and priorities to executive leadership.
- Design and implement intake processes, prioritization frameworks, and operating models.
- Monitor roadmap delivery and adapt priorities based on performance data, business needs, and technical constraints.
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