- Develop and manage digital acquisition strategies and roadmaps tied to measurable business goals.
- Translate customer, business, and technical needs into clear functional requirements.
- Partner with engineering teams to ensure requirements are understood, accepted, and successfully delivered.
- Analyze funnel and customer journey data to identify conversion gaps and growth opportunities.
- Work with analytics teams to define metrics, evaluate performance, and guide decisions.
- Facilitate working sessions with business, product, analytics, and technology stakeholders.
- Present recommendations, progress, and strategic priorities to executive leadership.
- Design intake processes, prioritization frameworks, and operating models for teams managing a high volume of requests.
- Align stakeholders around clear priorities, ownership, and execution plans.
- Track roadmap progress and adjust priorities based on data, business needs, and delivery constraints.
Product ManagementStakeholder management