Paid Ads Strategist

New

JobgetherDigital marketing

Based in the United StatesFull-TimeMiddle

Salary27 - 30 USD per hour

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Job Details

Experience: 3–5 years of professional experience in paid search and PPC campaign management.
Required Skills: SalesforceGoogle Analytics

Have 3–5 years of professional experience in paid search and PPC campaign management.
Hold Google Analytics, Google Ads, and Microsoft Advertising certifications.
Be proficient in Microsoft Office, Salesforce, and Google Ads Manager (MCC).
Understand campaign analytics, keyword management, and performance reporting.
Have strong knowledge of direct-response marketing, interactive marketing principles, paid media optimization, web analytics, and user behavior.
Demonstrate data analysis, strategic thinking, problem-solving, and decision-making skills.
Have strong copywriting and proofreading abilities.
Be able to work independently and collaboratively and manage multiple priorities.
Be able to work occasional overtime or weekends when necessary.

Monitor, measure, optimize, and report on paid advertising campaign performance.
Develop paid search strategies, including keyword research and categorization, bidding optimization, and campaign structure.
Manage high-volume advertising budgets while optimizing efficiency and performance.
Create and optimize ad copy and landing pages to improve campaign metrics.
Conduct A/B testing and analyze results to improve campaign performance.
Monitor competitor activity, keyword rankings, market trends, and opportunities across digital advertising channels.
Identify opportunities to streamline workflows using automation, software, and advertising management tools.
Collaborate with management on strategies for at-risk accounts and campaign performance challenges.
Stay current with advertising platform updates, industry standards, and best practices.

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