ABM Strategist, Client Services
New
P
Power DigitalB2B marketing
Source API remote eligibility restrictions: United StatesFull-TimeMiddle
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency
- Required Skills
- SalesforceHubSpot
Requirements
- Have 2–4 years of experience in B2B marketing, marketing operations, or ABM, in-house or in-agency.
- Have hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform.
- Be comfortable working with B2B martech such as Salesforce, Marketo, or HubSpot.
- Have working knowledge of intent data, predictive scoring, and account tiering.
- Be able to pull and interpret data independently.
- Be able to translate platform data into actionable takeaways for channel leads or clients.
- Be organized and detail-oriented when managing account data and reporting across multiple clients.
- Be collaborative and confident flagging issues or opportunities to senior stakeholders.
Responsibilities
- Build, maintain, and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
- Monitor intent data and account engagement signals, flagging movement and surfacing insights to the Director of ABM.
- Support the Director of ABM in developing client ABM audits, playbooks, and GTM plans.
- Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
- Coordinate with channel teams to ensure account-based campaigns follow the intended tiering and messaging strategy.
- Own ABM reporting and dashboards, tracking pipeline influenced or sourced, account engagement, and movement through funnel stages.
- Collaborate across agency teams to keep ABM campaigns unified.
- Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities.
- Use AI technologies and Power Digital's nova ecosystem to enhance ABM processes, strategy, and reporting.
- Join client calls and discovery discussions to represent ABM performance and platform data.
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