B2B Paid Advertising Strategist
P
Power DigitalDigital marketing
Location: Remote - United StatesFull-TimeMiddle
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting. Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels.
- Required Skills
- Google Analytics
Requirements
- Have 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
- Have at least 2-3 years of hands-on experience with at least two paid advertising channels.
- Bring experience with paid advertising networks such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, or Snapchat.
- Have experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, and campaign strategy.
- Be proficient in Google/Microsoft Office Suite.
- Be proficient in Google Analytics.
- Have a strong understanding of full-funnel marketing.
- Have strong written and verbal communication skills.
- Have organizational and project management skills.
- Be confident in client-facing presentations and communication.
Responsibilities
- Own execution, performance, and growth of paid advertising campaigns across assigned channels.
- Build and produce campaigns across paid media platforms, ensuring timely delivery and quality assurance.
- Optimize campaigns to improve performance relative to goals.
- Manage client budgets and advise on budget changes using accurate budget pacing.
- Recommend proactive strategies and identify opportunities and performance risks.
- Maintain client testing roadmaps and project-manage experimentation next steps.
- Communicate performance, strategy, recommendations, deliverables, and action items to internal teams.
- Prepare weekly client progress recaps with performance insights and future recommendations.
- Use data to report results and communicate clear next steps to clients and stakeholders.
- Use AI technologies to enhance and optimize business processes.
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