CPG Paid Advertising Specialist, Client Experience
New
P
Power DigitalDigital advertising
Remote - United StatesFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- 1-2 years of digital marketing; 1+ years of experience with Direct Response marketing specifically in E-Commerce; 1+ years experience with Meta or Google Ads for direct response campaigns; 1+ years experience leading paid advertising strategy for direct response marketing efforts; 1+ years experience with Google Analytics, Shopify; 1 year experience client facing and handling communications
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelData analytics
Requirements
- Have 1–2 years of digital marketing experience; agency experience is a plus.
- Have at least 1 year of direct-response marketing experience, specifically in e-commerce; lead generation and B2B experience are a plus.
- Have at least 1 year of experience with Meta Ads or Google Ads for direct-response campaigns; experience with additional platforms is a plus.
- Have at least 1 year of experience leading paid advertising strategy for direct-response marketing efforts.
- Have at least 1 year of experience with Google Analytics and Shopify; experience with other technical platforms is a plus.
- Have 1 year of experience in client-facing work and handling communications.
- Demonstrate excellent Excel skills and a clear understanding of advanced Excel features.
- Have excellent data analytics skills.
- Be dependable, organized, self-starting, and able to manage time effectively.
Responsibilities
- Build, QA, and manage paid advertising campaigns across Meta, Google, TikTok, and other platforms.
- Manage campaign timelines, budgets, pacing, and day-to-day performance.
- Optimize paid advertising programs and monitor performance across campaigns.
- Identify growth opportunities, develop test hypotheses, and recommend data-backed optimizations aligned with client goals.
- Maintain client testing roadmaps, manage next steps, and prioritize experiments.
- Prepare and present performance reports and recaps, communicating insights and next steps.
- Use Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
- Use AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.
- Introduce ideas, efficiencies, frameworks, or process improvements for team operations or client outcomes.
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