Paid Media Strategist Level 2
New
O
OuterBoxDigital marketing
This role is fully remote, based in the United States.Full-TimeJunior
Salary65,000 - 80,000 USD per year
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Job Details
- Experience
- Minimum 2 years of paid search experience in Google Ads, Bing Ads
- Required Skills
- Google Analytics
Requirements
- Have a minimum of 2 years of paid search experience in Google Ads and Bing Ads.
- Have experience at a digital marketing agency and in client-facing work.
- Have experience with Google Shopping and paid social, including LinkedIn and Meta ads.
- Have experience with Google Analytics and Looker Studio.
- Demonstrate critical thinking, problem-solving, and troubleshooting skills.
- Communicate clearly with customers and teammates, verbally and in writing.
- Manage and prioritize multiple projects with a sense of urgency.
- Have experience managing client relationships or influencing customer experience.
- Use spreadsheet functions and formulas to analyze data, identify trends, and summarize findings.
- Bring a consultative, analytical background through agency work or client freelance contracts.
- Use tools such as Keyword Planner and ChatGPT or related tools to develop and evaluate optimization strategies.
- Be self-driven and accountable, and accommodate limited travel obligations.
Responsibilities
- Plan and execute paid media strategies across Google Ads, Microsoft Ads, and social platforms.
- Lead client planning sessions and present strategic roadmaps aligned with business objectives and KPIs.
- Measure and report on campaign performance, budgets, search terms, leads, and revenue.
- Conduct competitor, audience, and keyword research to inform campaign strategies.
- Analyze creative assets and recommend data-driven campaign optimizations.
- Develop and execute A/B tests using bidding and audience-targeting strategies.
- Manage budget allocation across channels and keywords, adapting based on performance.
- Oversee campaign implementation across platforms and follow client guidelines.
- Lead client calls, present complex data, and maintain regular communication.
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