Digital Strategist
W
WOW Remote TeamsDigital marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Minimum of 5 years of professional experience in SEO strategy and content marketing.
- Required Skills
- Google AnalyticsWordPressSEMrush
Requirements
- Have a bachelor’s degree in Communications, Marketing, or a related field, or equivalent professional experience.
- Have at least 5 years of professional experience in SEO strategy and content marketing.
- Be familiar with WordPress or a similar content management system.
- Demonstrate a solid understanding of modern SEO techniques and principles.
- Have hands-on experience with Google Analytics, Google Search Console, Screaming Frog, and Semrush.
- Provide a portfolio demonstrating success with previous campaigns and clients.
- Have experience using project management software to organize content calendars and workflows.
- Be able to explain complex topics effectively to team members and clients.
- Understand how digital marketing tactics interact and affect one another.
- Be able to collaborate with internal and external stakeholders on website functionality and enhancements.
- Experience with the legal industry or law firm clients is an advantage.
Responsibilities
- Develop and execute content and SEO strategies aligned with client objectives and target audiences.
- Optimize content and on-page elements, including headlines, meta titles, descriptions, and alt tags, for organic visibility.
- Manage content calendars to support consistent, timely publication.
- Build client relationships, understand client needs, and provide strategic guidance.
- Collaborate with the Director of Digital Strategy and writing team to meet content performance goals.
- Partner with SEO Specialists to recommend and implement site improvements.
- Conduct keyword research and integrate findings into content plans.
- Audit websites to identify improvement opportunities and potential issues.
- Set measurable goals and track, analyze, and report content performance and website metrics.
- Coordinate with cross-functional team members and stay current with content marketing and SEO practices.
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