- Build, traffic, and optimize paid digital campaigns, including creative uploads, audience setup, UTM tagging, quality assurance, and in-flight optimization.
- Write campaign content for digital ads, email, organic social, and web, and assemble or resize creative assets.
- Coordinate campaign creative production with designers and video vendors.
- Compile campaign performance reports and analyze metrics such as CTR, CPM, CPA, and conversion rate.
- Support email builds, organic social, web content, and other digital execution as assigned.
- Manage day-to-day client project operations, including budgets, deliverables, milestones, and workplans, and communicate project status.
- Contribute to strategic and creative briefs, research, and benchmarking for client projects.
- Coordinate print and mail production with vendors as needed.
- Gather requirements for internal and client-facing documentation and reports.
- Help develop and document project team processes and procedures.
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