Integrated Media Planner
B
BasisDigital media
Listing location: United States; Workplace type: RemoteFull-TimeMiddle
Salary61,010 - 76,000 USD per year
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Job Details
- Experience
- 2+ years of experience in digital media planning and buying
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- Have 2+ years of experience in digital media planning and buying.
- Understand and have an interest in programmatic media and real-time bidding.
- Have experience working alongside a Demand Side Platform.
- Bring strategic thinking and proactive client service skills.
- Have strong written and verbal communication skills.
- Demonstrate issue resolution and problem-solving capabilities.
- Work effectively in a cross-functional team environment.
- Have intermediate to advanced Excel and PowerPoint skills.
Responsibilities
- Develop media planning recommendations based on digital media knowledge, Basis products, and overarching strategy.
- Deliver integrated media plans across media channels with clear rationale.
- Collaborate with analytics to align media strategies and reporting with business objectives and measures of success.
- Negotiate with vendors for inventory and pricing.
- Guide and help shape KPIs for strategic media plans.
- Manage insertion orders, post-IO media plan revisions, and publisher IO approvals.
- Actualize campaigns to meet budgets and KPIs.
- Assist Finance with billing executions and discrepancies.
- Complete traffic sheets and help gather creative assets and instructions.
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