Senior Integrated Media Planner

New

BasisDigital media advertising

United StatesFull-TimeSenior

Salary77,216 - 94,000 USD per year

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Job Details

Experience: Min of 5 years of experience or equivalent combination of education, training, and experience, etc; 4+ years of experience in digital media buying and planning
Required Skills: PowerPoint

Have at least 5 years of experience or an equivalent combination of education, training, and experience.
Have 4+ years of experience in digital media buying and planning.
Have previous experience mentoring junior team members.
Demonstrate a strong understanding of programmatic media and real-time bidding.
Have strong proficiency with holistic media planning fundamentals and media planning tools.
Have experience with syndicated research tools.
Have experience working alongside a Demand Side Platform.
Bring strategic thinking and detail-oriented client service skills.
Have strong written and verbal communication skills and issue-resolution and problem-solving capabilities.
Work effectively in a cross-functional team environment.
Have advanced Excel and PowerPoint skills.

Partner with research and strategy team members to develop and present integrated media recommendations.
Oversee the development and quality control of media plans and present them to client stakeholders.
Use syndicated research to build rationale for recommended media strategies.
Collaborate with analytics to align media strategies with business objectives and measures of success.
Negotiate with vendors to secure inventory and pricing for clients.
Manage insertion orders, post-IO media plan revisions, and publisher IO approvals.
Actualize campaigns to meet budgets and KPIs, and assist Finance with billing executions and discrepancies.
Complete traffic sheets and help gather creative assets and instructions.
Mentor and train junior planning team members.

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