Lifecycle Marketing Consultant
New
R
Right Side UpLifecycle marketing
Listing location: Austin, TX; Workplace type: Remote; Structured job location: Austin, TXContract
Salary not disclosed
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Job Details
- Required Skills
- HubSpotCRM
Requirements
- Bring strong experience in lifecycle marketing, CRM, or retention marketing across B2C, B2B, or D2C.
- Have experience building and scaling lifecycle programs across multiple channels.
- Be familiar with email service providers and marketing automation tools such as Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, or SendGrid.
- Have experience with segmentation, personalization, and automation best practices.
- Be able to analyze performance data and translate insights into action.
- Collaborate and communicate effectively.
- Be comfortable working across different industries, products, and customer journeys.
- Experience with SMS or push notification channels is a plus.
- Familiarity with data tools such as SQL, Segment, Amplitude, or Mixpanel is a plus.
- Experience in high-growth startup environments and supporting both strategic planning and hands-on execution is a plus.
Responsibilities
- Develop and execute lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and reactivation.
- Build and optimize email, SMS, and in-app messaging programs.
- Design and implement automated journeys, triggers, and segmentation strategies.
- Collaborate with product, growth, and data teams on lifecycle goals and initiatives.
- Analyze campaign performance and optimize based on engagement and revenue metrics.
- Create and manage campaign calendars and testing roadmaps.
- Ensure data integrity and proper tracking across lifecycle channels.
- Translate insights into recommendations to improve customer lifetime value.
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