Enrollment Marketing Consultant
E
EncouraHigher education marketing
Location: Remote, USFull-TimeSenior
Salary75,000 - 93,000 USD per year
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Job Details
- Experience
- 5+ years of leadership in a marketing services capacity
- Required Skills
- Microsoft OfficeCRM
Requirements
- Bachelor’s degree required; master’s degree preferred.
- 5+ years of leadership in a marketing services capacity.
- Preferably have experience in an Office of Admissions, Enrollment Management, or higher education setting.
- Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies.
- Ability to understand and communicate multifaceted data and outcomes.
- Prior involvement in strategic student search purchasing and execution.
- Excellent verbal and written communication skills.
- Comfort with public speaking and presenting concepts to large audiences.
- Knowledge of CRM and other admissions technologies preferred.
- Extensive knowledge of Microsoft Office products and presentation software.
- Strong organizational and time-management skills, including the ability to oversee multiple projects concurrently.
Responsibilities
- Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies.
- Analyze institutional enrollment goals, marketing efforts, and opportunities to develop strategic recommendations and actionable marketing plans.
- Coordinate student search strategy, prospect segmentation, and purchase planning with Enrollment Services.
- Develop and implement electronic and print communication plans with the creative team.
- Coordinate digital marketing campaign execution and monitor performance.
- Partner with internal teams to deliver projects accurately and on schedule.
- Monitor campaign performance and enrollment metrics, identify trends, and recommend adjustments.
- Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights.
- Lead client presentations, training sessions, and strategic discussions as needed.
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