Journey Orchestration Lead
New
G
GTX SolutionsMarTech consulting
Full-time USA; Workplace type: Remote, Time Zone - Eastern StandardFull-TimeLead
Salary110,000 - 140,000 USD per year
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Job Details
- Experience
- 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
- Required Skills
- A/B testingCRM
Requirements
- Bring 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
- Have hands-on experience with at least one enterprise journey orchestration platform.
- Have experience designing journeys with complex logic across multiple channels.
- Demonstrate strong understanding of audience segmentation, data-driven triggers and decisioning.
- Have experience with testing and optimization methods.
- Demonstrate strong documentation and stakeholder communication skills.
- Experience across more than one orchestration platform is preferred.
- Salesforce Marketing Cloud certification or equivalent platform certification is preferred.
- Experience with high-volume B2C CRM programs is preferred.
- Automotive, OEM or dealer-network CRM experience is preferred.
- Working knowledge of SQL and AMPscript or comparable scripting is preferred.
- A background in MarTech consulting or agency delivery is preferred.
Responsibilities
- Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.
- Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
- Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable.
- Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
- Govern the journey library, including naming, versioning, documentation and conflict management across programs.
- Design A/B and multivariate tests, analyze results and iterate.
- Partner with analytics teams to define journey-level KPIs and success measures.
- Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
- Work with creative and content teams on modular content and dynamic personalization.
- Present journey designs, performance and recommendations to client stakeholders.
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