- Own the customer lifecycle across Captions’ products, from onboarding and activation to conversion, retention, and winback.
- Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities.
- Build, launch, and optimize campaigns across email, push, in-app, and SMS.
- Design and run experiments to improve trial conversion, churn, reactivation, and lifetime value.
- Partner with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences.
- Use data and insights to improve campaign performance and inform lifecycle strategy.
- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation.
CRM