Performance Marketing Manager

New

Team17Video games

United KingdomFull-TimeManager

Salary not disclosed

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Job Details

Have hands-on experience running PC and console campaigns across major platforms, including Meta, Google, Reddit, TikTok, X, Snapchat, and Amazon.
Have strong knowledge of PC and console games marketing, including endemic media, platforms, stores, and sector-specific attribution challenges.
Bring advanced campaign optimization and performance analysis skills.
Have strong experience with GA4, Google Tag Manager, event mapping and tagging, and digital analytics; Adobe Analytics is desirable.
Have extensive email marketing and segmentation experience; HubSpot and/or Mailchimp experience is preferred.
Understand attribution approaches and tools and be able to work where attribution is incomplete or evolving.
Understand performance creative best practices for video and static assets.
Have a strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies, and CRM.
Have project management skills and the ability to manage competing priorities.
Be able to manage relationships with internal and external stakeholders and partners.
Be analytical and commercially minded, able to turn data into recommendations and make informed assumptions with incomplete data.
Have clear communication, negotiation, adaptability, and problem-solving skills, and strong knowledge of games markets and trends.
Mobile advertising, MMP, and mobile network experience in gaming is desirable but not mandatory.

Define performance marketing campaigns based on objectives, audiences, competitor analysis, budgets, ROI projections, channels, and platform requirements.
Set up, execute, and check campaigns delivered through agencies and partners.
Optimize campaigns and player journeys, including landing-page UX, using performance metrics and best practices.
Brief, negotiate, manage, and supervise endemic media campaigns with external partners.
Manage direct store campaigns with PlayStation (NetAds) and Xbox.
Lead email marketing strategy, planning, creative, segmentation, execution, optimization, and reporting.
Translate paid media, analytics, and store data into insights, recommendations, and internal benchmarks.
Brief creative partners on performance-led video and static ad assets.
Partner with Legal and relevant teams on advertising, tracking, cookies, CRM, privacy, and compliance.
Develop reporting for internal teams and external studios, connecting campaign data, analytics, and commercial performance.

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