Web & CRM Marketing Manager
New
T
Team17Video games
United KingdomContractManager
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementHubSpotCRM
Requirements
- Have hands-on web experience, including leading web campaigns and managing a CMS and analytics.
- Have experience with HubSpot or a similar platform.
- Bring extensive email marketing and segmentation experience; HubSpot and/or Mailchimp experience is preferred.
- Have a strong understanding of CRM principles, systems, and customer segmentation strategies.
- Have experience with platforms that deliver web, CMS, CRM, and hosting solutions.
- Have a strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.
- Bring project management skills and the ability to manage competing priorities.
- Have relationship and stakeholder management skills across internal and external partners.
- Be analytical and commercial, with the ability to turn data into recommendations.
- Communicate clearly and brief partners effectively.
Responsibilities
- Lead web planning and execution, including web updates, CMS management, and UX optimisation.
- Lead email marketing strategy, campaign planning, creative, segmentation, execution, optimisation, and reporting.
- Manage and optimise CRM workflows to improve player lifecycle engagement and retention.
- Define and deliver digital marketing campaigns across owned channels in line with title objectives, target audiences, and budgets.
- Set up and check campaigns delivered through Team17 channels or partners.
- Work with the Performance team to share learnings and optimise campaigns, web pages, and creative.
- Turn channel KPIs into insights and recommendations to improve marketing ROI.
- Provide timely creative briefs and partner with Legal and relevant teams on database, tracking, cookies, CRM, and privacy compliance.
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