Integrated Campaign Manager, Life Sciences Marketing
New
G
GenScriptBiotechnology marketing
Remote- United StatesFull-TimeManager
Salary100,000 - 130,000 USD per year
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Job Details
- Languages
- Fluent spoken English, excellent reading and writing skills are required.
- Experience
- 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
- Required Skills
- Digital Marketing
Requirements
- Bachelor’s degree or above, specifically in a Life Sciences or Biology-related field.
- 5+ years of work experience.
- More than 2+ years of experience related to marketing campaign strategy and execution.
- Familiarity with marketing campaign planning, execution, and analysis methods.
- Familiarity with digital marketing channels and strategies.
- Fluent spoken English and excellent English reading and writing skills.
- Educational background or work experience in the biomedical or biotechnology industry is preferred.
- Experience planning and implementing large-scale online or offline activities is preferred.
- Ability to discuss plans and programs with partners, including product managers, regional marketers, and EMKT channels, and coordinate resources.
- Ability to manage multiple objectives, projects, and tasks and deliver within deadlines.
Responsibilities
- Work with cross-functional teams on marketing briefs and customer understanding to turn business needs into campaigns.
- Develop insight-driven creative strategy and campaign plans, including target audiences, creative ideas, omnichannel content, and evaluation methods.
- Oversee internal and external creation of visuals, audiovisual content, emails, social media, and other campaign materials.
- Build GenScript LSG brand storytelling across campaigns and maintain consistency across content and connection points.
- Optimize campaign processes and management tools to support high-quality, timely production and implementation of campaign and event materials.
- Monitor campaign progress, analyze effectiveness, and provide reports and optimization suggestions.
- Oversee the marketing campaigns team’s engagement, capability development, and performance assessment.
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