Integrated Campaign Manager, Life Sciences Marketing
New
G
GenScriptLife sciences
Remote- United StatesFull-TimeManager
Salary100,000 - 130,000 USD per year
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Job Details
- Languages
- Fluent spoken English, excellent reading and writing skills are required.
- Experience
- 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
- Required Skills
- Team managementDigital Marketing
Requirements
- Hold a bachelor’s degree or above in a Life Sciences- or Biology-related field.
- Have 5+ years of work experience, including more than 2 years related to marketing campaign strategy and execution.
- Be familiar with marketing campaign planning, execution, and analysis methods.
- Be familiar with digital marketing channels and strategies.
- Demonstrate market insight, analytical ability, and strategic thinking.
- Be able to coordinate with partners, including product managers, regional marketers, and EMKT channels, and coordinate resources.
- Manage multiple objectives, projects, and tasks while meeting deadlines.
- Have fluent spoken English and excellent reading and writing skills.
- Biomedical or biotechnology industry education or work experience is preferred.
- Experience planning and implementing large-scale online or offline activities is preferred.
Responsibilities
- Translate business needs and customer insights into marketing campaigns with cross-functional teams.
- Develop targeted creative strategy and campaign plans, including audience definition, creative ideation, omnichannel content, and evaluation methods.
- Oversee internal and external creation of campaign content, including visuals, A/Vs, emails, and social media, ensuring alignment with brand guidelines and business strategies.
- Build consistent GenScript LSG brand storytelling across campaigns and content touchpoints.
- Improve campaign processes and management tools to support high-quality, timely production and implementation of campaign and event materials.
- Monitor campaign progress, analyze effectiveness, and provide reports and optimization recommendations.
- Oversee the marketing campaigns team’s engagement, capability development, and performance assessment.
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