Conversion Copywriter & Content Lead

New
J
JobgetherB2B technology
Based in Netherlands, At least 4 hours of daily overlap with Lisbon timeFull-TimeLead
Salary not disclosed
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Job Details

Languages
Native-level English writing skills

Requirements

  • Bring proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses.
  • Demonstrate measurable results from copy and explain how your work contributed to business outcomes.
  • Write in different voices and personalities, adapting tone and messaging to individuals and audiences.
  • Have practical experience using AI tools in a writing workflow and the ability to challenge, edit, refine, and improve AI-generated content.
  • Bring strong commercial and marketing instincts and an understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings.
  • Have native-level English writing skills and exceptional command of language, tone, clarity, and persuasion.
  • Maintain at least 4 hours of daily overlap with Lisbon time.
  • Prioritize measurable impact over purely creative or brand-focused writing.
  • Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus.

Responsibilities

  • Own conversion-focused copy for cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels.
  • Develop messaging, angles, hooks, structures, and calls to action that encourage prospects to act.
  • Adapt content for different audiences, campaigns, and founder voices while maintaining authenticity and consistency.
  • Use AI tools and creative resources to produce content efficiently, providing strategic direction and editorial judgment.
  • Evaluate and improve copy using reply rates, click-through rates, conversion rates, leads generated, and calls booked.
  • Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call.
  • Take ownership of messaging quality and performance.
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