Fractional Creative Strategist
New
L
LumiMedsTelehealth, weight management
Location: Remote - US; U.S.-Based / Remote, Availability for regular collaboration during U.S. business hours.Part-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Professional-level English
Requirements
- Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
- A strong track record developing creative that drove measurable customer acquisition results.
- Deep understanding of DTC and performance advertising.
- Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, and Reddit.
- Ability to interpret performance data and translate it into actionable creative decisions.
- Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
- Experience developing structured creative testing frameworks.
- Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
- Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators.
- Comfort operating independently in a fast-moving startup environment.
- Professional-level English communication and availability for regular collaboration during U.S. business hours.
Responsibilities
- Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.
- Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities using performance data, customer insights, and market trends.
- Translate business and acquisition goals into creative priorities and actionable briefs for creative partners.
- Review creative performance metrics, identify why ads win or lose, and turn insights into the next round of testing.
- Develop structured testing frameworks and identify creative fatigue.
- Research competitors, DTC brands, telehealth companies, consumer health trends, and advertising formats.
- Review concepts, scripts, static ads, video ads, and UGC, and provide actionable feedback to creative partners.
- Evaluate the customer journey from creative through landing page, offer, and checkout, and recommend conversion improvements.
- Use AI tools to accelerate creative research, concept development, copy ideation, storyboarding, and creative variations.
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