Fractional Creative Strategist

New

LumiMedsTelehealth, DTC health

U.S.-Based / Remote, Availability for regular collaboration during U.S. business hours.Part-TimeSenior

Salary not disclosed

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Job Details

Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
A strong track record developing creative that drove measurable customer acquisition results.
Deep understanding of DTC and performance advertising.
Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, and Reddit paid channels.
Ability to interpret performance data and turn it into actionable creative decisions.
Strong understanding of direct-response copywriting, hooks, offers, calls to action, and consumer psychology.
Experience developing structured creative testing frameworks.
Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators.
Comfort operating independently in a fast-moving startup environment.
Professional-level English and availability for regular collaboration during U.S. business hours.

Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other paid acquisition channels.
Identify creative concepts, angles, hooks, offers, formats, and messaging opportunities using performance data, customer insights, and market trends.
Translate acquisition goals into creative priorities and actionable briefs for designers, editors, copywriters, and content creators.
Review creative performance metrics, identify why concepts win or lose, and use those findings to plan subsequent tests.
Build structured tests for hooks, messaging angles, visual concepts, formats, offers, calls to action, and landing-page alignment.
Research competitor ads, DTC brands, telehealth companies, consumer health trends, and emerging advertising formats.
Review concepts, scripts, static ads, video ads, and UGC, and give specific feedback to creative partners.
Evaluate the journey from ad through landing page, offer, and checkout; recommend improvements to messaging, structure, calls to action, and objection handling.
Use AI tools such as ChatGPT, Claude, Midjourney, Runway, or ElevenLabs to accelerate research, ideation, briefs, and creative variations.

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