Creative Strategist (Performance Marketing)

New

PetLab Co.Pet supplements

Remote in USAFull-TimeSenior

Salary$80,000 to $125,000 plus Bonus and Benefits

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Job Details

Experience: 3+ years of experience in creative strategy or performance creative roles
Required Skills: A/B testing

Have 3+ years of experience in creative strategy or performance creative roles.
Have experience working with high-growth, paid social-led DTC brands.
Bring deep expertise in Meta and TikTok advertising ecosystems.
Interpret performance data and use it to inform creative decisions.
Provide a portfolio of direct-response ad concepts, scripts, or campaigns with measurable results.
Demonstrate a track record of driving revenue growth through paid creative.
Have experience briefing or directing creators, influencers, or UGC production.
Understand performance marketing metrics including ROAS, CPA, CTR, and Hook Rate.
Present insights and support creative decisions with data.

Analyze performance metrics in Meta, TikTok, and YouTube ad platforms to identify what is working and why.
Conduct creative audits and translate performance data into creative insights and opportunities.
Develop campaign concepts, direct-response scripts, hooks, body copy, calls to action, and storyboards.
Create creative angles aligned with DTC customer journeys and content funnels.
Brief UGC creators and influencers on hooks, talking points, and B-roll shots.
Provide production briefs and review drafts from editors and creators.
Maintain a library of high-performing assets and reusable footage.
Design structured A/B tests and iterate on winning ads.
Research competitors and emerging creative trends, and optimize videos based on drop-off points.

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