Performance Marketing Strategist

OwletBaby care technology

Source API remote eligibility restrictions: United StatesContractMiddle

Salary not disclosed

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Job Details

Experience: 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; 3+ years of experience working directly with a paid media or growth agency.
Required Skills: A/B testing

Have 3+ years of hands-on experience managing paid media campaigns across paid social and paid search.
Have 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction.
Demonstrate results in customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels.
Be proficient in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop.
Be comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action.
Have experience managing paid media budgets and building media plans.
Understand paid media creative strategy and be able to brief agency or creative partners.
Have experience managing or supporting affiliate marketing programs, including network platforms, partner recruitment, and performance tracking.
Have project management and communication skills to manage multiple programs and collaborate cross-functionally in a part-time capacity.
Direct-to-consumer experience is strongly preferred.

Own and manage paid media strategy and execution across paid social, paid search, display, and emerging platforms.
Serve as the primary point of contact for the paid media/growth agency, managing communication, campaign briefs, performance reviews, and strategic alignment.
Hold the agency accountable to ROAS, CPA, CAC, and revenue targets, and drive continuous optimization.
Develop media plans, budgets, and forecasts, and allocate spend across channels.
Build full-funnel paid strategies for customer acquisition, product launches, seasonal campaigns, and promotions.
Lead creative briefing and testing with brand and creative teams.
Design and execute A/B tests across creative, audiences, bidding strategies, and landing pages.
Analyze campaign performance and share insights and recommendations with internal stakeholders.
Monitor competitors, platform changes, algorithm updates, and paid media trends.
Coordinate paid campaigns with brand, sales, and product teams.

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