Creative Strategist (Performance Marketing)

PetLab Co.DTC pet supplements

Remote in USAFull-TimeSenior

Salary$80,000 to $125,000 plus Bonus and Benefits

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Job Details

Experience: 3+ years of experience in creative strategy or performance creative roles
Required Skills: A/B testing

Have 3+ years of experience in creative strategy or performance creative roles.
Have experience working in high-growth, paid social-led DTC brands.
Bring deep expertise in Meta and TikTok advertising ecosystems.
Demonstrate strong analytical skills and the ability to use performance data to inform creative decisions.
Provide a portfolio of direct-response ad concepts, scripts, or campaigns with measurable results.
Show a track record of driving revenue growth through paid creative.
Have experience briefing or directing creators, influencers, or UGC production.
Understand performance marketing metrics, including ROAS, CPA, CTR, and Hook Rate.
Communicate insights and support creative decisions with data.

Analyze performance metrics across Meta, TikTok, and YouTube, including Hook Rate, Hold Rate, CTR, CPA, and ROAS.
Identify winning creative patterns and customer pain points through performance audits.
Translate performance data into clear creative insights and opportunities.
Develop campaign concepts, direct-response scripts, hooks, body copy, and calls to action.
Storyboard content and develop creative angles aligned with DTC customer journeys and content funnels.
Brief UGC creators and influencers on hooks, talking points, and B-roll; provide production briefs for creators and editors.
Review creator and editor drafts and provide feedback on overlays, pacing, and visual storytelling.
Design structured A/B tests and iterate on winning ads.
Identify video drop-off points and conduct competitor and market research.

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