Organic Social Manager (B2B)
Job Details
- Experience
- 6 - 9 years of organic social media management experience within an agency environment, with experience supporting B2B clients
Requirements
- Have 6–9 years of organic social media management experience in an agency environment, supporting B2B clients.
- Show measurable lead generation, pipeline, or revenue impact from organic social, supported by case studies.
- Bring deep hands-on LinkedIn expertise and demonstrated results on X and YouTube, especially for tech and AI audiences.
- Have a personal following, newsletter, or public body of work demonstrating knowledge of social platforms.
- Bring video-first content expertise across short-form video, founder-on-camera content, long-form YouTube, and clipping workflows.
- Have hands-on experience with Reddit and community platforms such as Discord.
- Demonstrate original social concepts and content ideas that drive engagement.
- Have hands-on experience using AI tools for content ideation, research, drafting, editing, video clipping, and workflow efficiency.
- Use AI while maintaining original thinking, editorial judgment, and an authentic brand voice.
- Be able to ghostwrite in an executive's voice and build individual thought leadership platforms.
- Have strong writing and editing skills, with an eye for tone and audience.
- Have experience with social management and scheduling tools such as Sprout Social or Hootsuite, and AI clipping or video editing tools such as Opus Clip, Descript, or CapCut.
- Be familiar with social analytics and reporting tools such as Google Analytics or platform-native insights, and connecting social activity to CRM and pipeline data such as HubSpot or Salesforce.
- Be comfortable managing multiple client accounts and shifting priorities.
- Be familiar with SEO-adjacent or AI-driven discovery and content optimization practices, including GEO.
Responsibilities
- Own organic social strategy, content calendars, and day-to-day execution for a roster of B2B clients across social platforms.
- Study and test platform ranking changes and turn findings into playbooks for clients and the team.
- Build executive- and employee-led social programs and develop creative concepts for B2B brands.
- Plan, script, and direct short-form vertical video, founder-on-camera content, and long-form YouTube content.
- Create clipping workflows that turn long-form assets into short-form clips.
- Develop Reddit strategies and build and activate communities on platforms such as Discord, Slack, LinkedIn, and X.
- Ghostwrite social posts, thought leadership articles, and executive commentary in each spokesperson's voice.
- Manage content drafting, approvals, scheduling, and publishing.
- Report on social performance and recommend optimizations focused on lead generation and pipeline impact.
- Optimize content for discovery through AI answer engines and collaborate with account, creative, and PR teams.