Social Media Manager
Job Details
- Languages
- Professional proficiency in English is required; Spanish language skills are a plus.
- Experience
- 5+ years of experience in social media strategy, community growth, strategic content planning, or a closely related role.
Requirements
- Have 5+ years of experience in social media strategy, community growth, strategic content planning, or a closely related role.
- Bring expertise in the dynamics, formats, audiences, and best practices of TikTok, Instagram, Reddit, YouTube, and other relevant social platforms.
- Demonstrate the ability to turn consumer insights and cultural trends into compelling, multi-format, platform-native social campaigns.
- Have experience developing and implementing social strategies that support measurable brand and business objectives.
- Have experience managing or directing content creators, social producers, creative teams, and/or external agencies.
- Combine strategic thinking and creative judgment with the ability to turn ideas into actionable plans.
- Have hands-on experience with social listening, sentiment analysis, and performance analytics tools.
- Bring strong communication and stakeholder management skills for collaboration across creative, marketing, PR, and customer-facing teams.
- Understand online communities, emerging social trends, and evolving consumer behaviours.
- Have professional proficiency in English.
- Spanish language skills are a plus.
- Experience in trend forecasting, social listening, creator-led brands, or the travel sector is a plus.
- Familiarity with emerging AI tools for social media workflows, content development, research, or performance analysis is an advantage.
Responsibilities
- Develop and execute multi-platform social media strategies based on consumer insights, cultural trends, audience behaviours, and business objectives.
- Build and evolve community management frameworks across TikTok, Instagram, Reddit, YouTube, and relevant online communities.
- Own the end-to-end social content calendar, balancing evergreen campaigns, cultural moments, planned initiatives, and reactive opportunities.
- Translate strategic priorities into actionable creative briefs for content creators, producers, and external agencies.
- Guide and collaborate with social content producers, creators, and agency partners to keep content platform-native and aligned with strategy.
- Monitor social conversations, audience sentiment, trends, and performance metrics to identify opportunities and optimize strategy.
- Use analytics and social listening insights to evaluate performance, demonstrate ROI, and inform future campaigns and content decisions.
- Lead social media crisis management strategies with PR, Customer Support, and other internal stakeholders.
- Track emerging social behaviours, formats, platforms, creator trends, and technologies.