Junior User Acquisition Manager (Meta)

New
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appflameMobile apps
Location: EuropeFull-TimeJunior
Salary not disclosed
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Job Details

Required Skills
Data AnalysisBudget management

Requirements

  • Have a real interest in performance marketing and a wish to grow specifically in Meta.
  • Have a proactive mindset: ask questions, suggest ideas, and look for ways to help without waiting for tasks.
  • Regularly learn through cases and courses and invest time in self-education.
  • Be comfortable with numbers and able to draw simple conclusions from data.
  • Pay attention to detail and double-check links, targeting, budgets, naming, tracking, and policy compliance.
  • Have solid self-organization skills to keep tasks, deadlines, and reports in order.
  • Be willing to handle routine and repetitive tasks at the start.
  • Hands-on experience with ads on Meta, TikTok, Google, or Snapchat is an advantage, including experience with small budgets, personal projects, freelance work, or course practice.
  • Basic familiarity with Meta Ads Manager is an advantage.
  • Courses in digital marketing, performance marketing, or user acquisition are an advantage.
  • Basic familiarity with analytics tools such as GA4, AppsFlyer, Adjust, or Firebase is an advantage.
  • Understanding of CPI, ROAS, LTV, or payback period is an advantage.
  • Experience in startups, product teams, gaming, or mobile apps is an advantage.

Responsibilities

  • Run performance marketing campaigns on Meta.
  • Optimize campaigns based on ROAS and LTV.
  • Run tests, collect and analyze data, identify trends and insights, and manage the budget.
  • Cooperate with the creative team on creative production.
  • Develop automation and auto-rules for acquisition.
  • Follow Meta advertising policies and keep ad accounts healthy.
  • Analyze competitors, suggest ideas, and generate hypotheses.
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