Paid Advertising Specialist, Lead Generation
New
P
Power DigitalDigital marketing
Remote - ColombiaFull-TimeMiddle
SalaryBase salary + commission opportunities
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 1-2 years of digital marketing; 1+ years of experience with Direct Response marketing specifically in E-Commerce; 1+ years of experience with Meta or Google Ads for direct response campaigns; 1+ years' experience leading paid advertising strategy for direct response marketing efforts; 1+ years' experience with Google Analytics, Shopify; 1 year of client-facing experience and handling communications
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelData analytics
Requirements
- Have 1–2 years of digital marketing experience; agency experience is a plus.
- Have 1+ years of direct response marketing experience, specifically in E-Commerce.
- Have 1+ years of experience with Meta or Google Ads for direct response campaigns.
- Have 1+ years of experience leading paid advertising strategy for direct response marketing efforts.
- Have 1+ years of experience with Google Analytics and Shopify.
- Have 1 year of client-facing experience and experience handling communications.
- Have excellent Excel skills, including a clear understanding of advanced Excel features.
- Have excellent data analytics skills.
- Be dependable, self-starting, organized, and able to manage time effectively.
Responsibilities
- Execute and optimize paid advertising programs across Meta, Google, TikTok, and other platforms.
- Manage campaign timelines, budgets, pacing, daily performance, and routine campaign updates.
- Set up campaigns, tracking, and naming conventions, and perform quality assurance.
- Identify growth opportunities, develop test hypotheses, and recommend data-backed optimizations.
- Maintain client testing roadmaps and manage experiment priorities and next steps.
- Prepare and present performance reports and recaps with insights and recommended next steps.
- Incorporate client objectives, constraints, and brand nuances into campaign execution and strategy.
- Use Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
- Use AI technologies to improve efficiency, performance analysis, and operational workflows.
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