Consumer Services Senior Paid Advertising Strategist
New
P
Power DigitalDigital advertising
Remote - ColombiaFull-TimeSenior
SalaryBase salary + commission opportunities
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 4-5 years of digital marketing experience; 3+ years in an agency setting. Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels.
- Required Skills
- Google Analytics
Requirements
- Have 4-5 years of digital marketing experience, including 3+ years in an agency setting.
- Have 3-4 years of hands-on experience with at least two paid advertising channels.
- Bring experience in campaign development and optimization, including bid optimization, keyword research, ad copy development, and campaign strategy.
- Be proficient in Google/Microsoft Office Suite(s).
- Be proficient in Google Analytics.
- Have expert knowledge of funnel marketing and paid media's place in the marketing funnel.
- Be able to formulate meaningful insights from marketing data and communicate the story behind the metrics.
- Have strong written and verbal communication skills and confidence in client-facing presentations.
- Bring strong organizational and project management skills.
- Demonstrate advanced spoken and written English proficiency.
Responsibilities
- Lead performance marketing strategy and execution across marquee accounts, delivering against client goals.
- Conduct thorough quality assurance and ensure accurate budget pacing; advise on budget changes.
- Recommend channel strategies proactively and surface opportunities and risks.
- Analyze campaign data and client-specific sources of truth, including MMTs, to develop actionable insights.
- Maintain client testing roadmaps and project-manage experimentation next steps.
- Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
- Communicate with clients and internal teams, leading strategic discussions about media buying and optimization.
- Escalate performance risks early and contribute to account and department decisions.
- Coach junior talent and participate in team ceremonies.
- Use AI technologies and Power Digital's Nova ecosystem tools and methodologies in daily work.
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