CPG Paid Advertising Strategist, Client Experience
New
P
Power DigitalDigital advertising
Remote - ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting. Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels.
- Required Skills
- Google Analytics
Requirements
- Have 2-3 years of digital marketing experience, including 1-2 years in an agency setting.
- Have at least 2-3 years of hands-on experience with at least two paid advertising channels.
- Have experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations.
- Be proficient in Google Analytics.
- Be proficient in Google or Microsoft Office Suite.
- Have a strong understanding of full-funnel marketing.
- Demonstrate strong written and verbal communication skills.
- Have strong organizational and project management skills.
- Be confident with client-facing presentations and communication.
- Have advanced proficiency in spoken and written English.
Responsibilities
- Own execution and performance of paid advertising campaigns across assigned channels.
- Build and produce campaigns across channels, ensuring on-time delivery and sufficient quality assurance.
- Optimize campaigns to improve performance relative to goals.
- Manage client budgets and advise on budget changes using accurate budget pacing.
- Recommend proactive strategies across assigned channels and surface opportunities and risks.
- Maintain client testing roadmaps and project-manage experimentation next steps.
- Communicate performance, strategy, recommendations, deliverables, and action items to internal client teams.
- Prepare weekly client progress recaps with performance insights and future recommendations.
- Use data to report results and communicate clear next steps to clients and stakeholders.
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