Senior Lifecycle Marketing Manager
New
F
FleetioFleet management software
Remote - USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Required Skills
- Salesforce
Requirements
- Have 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles.
- Have proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention.
- Have experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions.
- Understand trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing.
- Have hands-on experience with Marketo and Salesforce.
- Have experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys.
- Have an analytical approach and experience using customer, funnel, and product usage data to drive optimization decisions.
- Be familiar with lead scoring, lead routing, segmentation, and lifecycle attribution concepts.
- Have experience building scalable automated nurture and engagement programs.
- Gainsight experience is strongly preferred.
Responsibilities
- Own and evolve lifecycle marketing strategy across lead nurture, trial onboarding, activation, conversion, engagement, expansion, and retention.
- Build segmented lifecycle and email journeys for product-led, mid-market, and enterprise go-to-market motions.
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent.
- Partner with Product, Growth, and Customer Success to improve trial activation, conversion, onboarding, and product adoption.
- Coordinate nurture and acceleration programs with Demand Generation, ABM, Sales, Customer Marketing, and Customer Success.
- Build and manage nurture and email automation programs in Marketo, Gainsight, Salesforce, and related GTM systems.
- Partner with Revenue Operations on lead scoring, lead routing, segmentation, attribution, and customer data strategy.
- Establish testing and experimentation frameworks to optimize customer journeys, email engagement, and campaign performance.
- Analyze lifecycle, funnel, behavioral, and email performance data; develop reporting that connects initiatives to pipeline, revenue, and customer growth.
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