Senior Marketing Operations Manager
New
A
AlgoliaMarketing operations
Remote - United StatesFull-TimeManager
SalaryOn-Target Earnings Pay Range $140,000 — $165,000 USD
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Job Details
- Experience
- 2-3+ years Marketo experience; 2-3+ years Salesforce experience; 2-3+ years managing opt-ins/outs internationally.
- Required Skills
- Salesforce
Requirements
- Have 2-3+ years of Marketo experience.
- Have 2-3+ years of Salesforce experience.
- Have 2-3+ years of experience managing opt-ins and opt-outs internationally.
- Experience with Agile/Scrum processes is preferred.
- Adobe Certified Expert certification is preferred.
- Experience at a company with over 10,000 customers is preferred.
Responsibilities
- Maintain and monitor lead lifecycle processing in Marketo, ensuring leads are scored, processed, and delivered to Salesforce.com as expected.
- Create and manage Salesforce and Marketo setups for campaign execution.
- Create and manage email audiences through Marketo Smart Lists.
- Advise marketing managers on campaign optimization, audience segmentation, repeatable processes, and efficient campaign setups.
- Monitor the email calendar to identify audience overlaps.
- Monitor data quality and ensure leads are captured in Marketo and sync accurately with Salesforce.
- Manage GDPR and data privacy compliance and audiences through Marketo Smart Lists, collaborating cross-functionally on opt-ins and opt-outs.
- Manage global forms and email templates in Marketo.
- Import offline lists into Marketo.
- Participate in the Marketing Operations team's Agile Scrum process and manage stakeholder alignment on priorities and due dates.
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